What is MSRP?

2024 Genesis GV60

 

If you are on the hunt for a new vehicle in South County, you may have questions about the MSRP meaning. You’re not alone. MSRP stands for Manufacturer Suggested Retail Price. This is a pricing suggestion for the dealership that is recommended by the automaker. MSRP may also be known as the list price. The manufacturer determines the MSRP based on market information, the materials that went into crafting the vehicle, and more. Learn more about the MSRP meaning and the difference between MSRP vs. invoice price with the help of Genesis of South St. Louis County. We’re here to help with our car shopping tips

MSRP Meaning

The MSRP is the recommended price at which dealers should sell a vehicle. Learn all about MSRP below. 

  • A particular model will have the same MSRP across all dealerships. This is because the price is determined by the automaker, not the individual dealerships in Oakville and beyond. 
  • While the MSRP is the same for each vehicle of the same model, it won’t be the same for all vehicles in a brand’s lineup.
  • The manufacturer’s website or the dealership’s website should list the MSRP. Knowing this information can help when negotiating the price of a vehicle down the road. 

How is the MSRP Set?

The MSRP sets a vehicle’s base price at its entry-level configuration. This price does not include any added features or packages. While the MSRP is recommended by the manufacturer, a dealership does not have to sell the vehicle for that amount. A dealership can decide to raise or lower the price based on the invoice cost. Demand is also taken into consideration. A popular model in Fenton will most likely be sold near the MSRP. If a vehicle is less popular, there is a chance it will be discounted. 

MSRP vs. Invoice Price

What is the difference between MSRP vs. invoice price? 

  • Invoice price (or dealer price) refers to the amount a dealer pays the manufacturer to sell the vehicle in its showroom. 
  • MSRP is the “sticker price.” This is the amount a customer pays the dealership for a vehicle. 

Learn More About the MSRP Meaning with Genesis of South St. Louis County! 

Are you ready to start shopping for your dream car in St. Louis? You will find some of the most competitive prices around when you shop with Genesis of South St. Louis County. Why spend more than you have to? Be sure to take a look at our current specials, and stop by the dealership when you’re ready for a test drive. 

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